ARTIFORT x PIERR PAULIN: 65 YEARS OF ICONS, 2025
Film Direction, Set design
To celebrate 65 years of collaboration between legendary designer Pierre Paulin and Artifort Furniture, we developed the creative concept and art direction for Shaping Legacy — a multidisciplinary anniversary project presented at Salone del Mobile 2025.
As part of this tribute, we directed a cinematic film honoring Paulin’s most iconic chairs — a visual symphony exploring the sculptural essence of his work through form, sound, and motion. Together with the exhibition and anniversary book, the project celebrates Paulin’s enduring legacy and Artifort’s timeless modern craftsmanship.
As part of this tribute, we directed a cinematic film honoring Paulin’s most iconic chairs — a visual symphony exploring the sculptural essence of his work through form, sound, and motion. Together with the exhibition and anniversary book, the project celebrates Paulin’s enduring legacy and Artifort’s timeless modern craftsmanship.
