TURNING THE HIGHWAY INTO MAGICAL AUDIO STORIES FOR CHILDREN.
Concept & Story Development
In the Netherlands Volkswagen is one of the most driven family cars. Thousands of children are spending time on the back seats of cars on a daily basis. Most of this time is filled with a digital screen. According to the American Academy of Pediatrics children desperately need more free time to ignite their imaginations and develop a sense of wonder.
That’s why Lieve created Road-tales while working at Achtung. An app with location based interactive audiobooks that transform ordinary road objects into magical stories. The main goal of the app is to make children curious about looking outside again as they ride in the car.
With ‘Road Tales’ Volkswagen wants to bring imagination back to where it has always belonged: the back seat.
CLIENT VOLKSWAGEN / VIA DENSTU ACHTUNG AMSTERDAM / CREATIVES LIEVE EEK KIKA DOUGLAS SAMYR SOUEN MATTHIJS GROOS WILMAR VERSPRILLE / CREATIVE TECHNOLOGIST LUKE VINK