Van Den Assem
Direction & Art Direction for TV Commercial
In collaboration with creative agency Dawn, we created an infinate water world for shoe retailer Van den Assem. The real 'Van den Assem feeling'.
We captured that feeling by creating a dream world. A world with an endless horizon and cloudscapes that evoke the sensation of every perfect day rolled into one. Everything about this campaign is dressed down, letting the elegance come from its simplicity. That's why we don't focus on the shoe, but let it speak for itself.
We captured that feeling by creating a dream world. A world with an endless horizon and cloudscapes that evoke the sensation of every perfect day rolled into one. Everything about this campaign is dressed down, letting the elegance come from its simplicity. That's why we don't focus on the shoe, but let it speak for itself.
